Something I see time and time again is people asking how they can protect their content upgrades as much as possible. They don’t want people who aren’t on their mailing list to be able to access their content upgrades.
No matter what you do, your content upgrades can be shared
Is desperately trying to protect them really the best use of your time?
- If you send the upgrade as an email attachment, that email can be forwarded to friends. Or, the file can be downloaded and them uploaded, or shared, etc.
- If you send the upgrade as a link, that link can be copied and sent to friends and other non-subscribers.
- If you put your upgrade on a password protected page, that password can be shared.
- If you require that people login to a membership site, those login details can be shared.
No matter what you do, your content upgrades can be shared.
But is it really that big of a deal?
At the end of the day, these are free products (in terms of monetary value, at least). These free products will earn you plenty of new subscribers, and sure, some of those people might share it, but is chasing those people down really the best use of your time? Instead, you could be creating more content upgrades, or creating a paid product, or writing new blog posts.
No matter what you do, there’s always going to be a way around it.
- Create your upgrades.
- Deliver them to subscribers.
- Put some basic protection in place (like a password, or use
noindexon a link, etc.).
- Then move on.